The Nespresso Coffee Company is Heeding to the Desire for More Caffeine

 - Mar 31, 2014
References: nespresso & bloomberg
Nepresso coffee is supersizing its home-brewing system for those who prefer a larger cup of coffee in the morning.

The new single-serve coffee system called VertuoLine uses different capsules and produces eight types of 8-ounce servings along with four espresso blends. The VertuoLine will be retailed in Canada and the U.S at Nespresso boutiques and at Macy’s, Bloomingdale’s and Williams-Sonoma Inc.  It has been reported that consumers prefer larger cups of coffee from common corporations such as Green Mountain, Starbucks or Dunkin’ Donuts Inc. as opposed to smaller espresso; this new product will allow consumers to enjoy more coffee in the convenience of their own home.

This incentive is giving consumers the option to try new flavors, but also allows them to enjoy what they’re already familiar with. Increasing its size appeals to consumers and the ever-growing demand for coffee.