I'm loving these "No buttons, all you" print ads for the Neonode N2 Mobile Phone which follows the iPhone's formula in discarding all physical buttons.
The campaign shows you how the phone stops being an accessory and becomes an integral part of you, a part of your body. I particularly like the one with music flowing through the guy's veins. I also like how the phone is used as an earing to illustrate its beauty.
The ads tell you, "Don't think, Feel" and I have to say, I am feeling it!
Great art direction by Yasin Lekorchi for Publicis ad agency Stockholm, Sweden with photography by Niklas Alm/Vostro and retouching by Sofia CederstrÃ¶m/Vostro.
Check out the LG "human skin" phone which brings the skin into the phone rather than the other way around:
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Neonode N2: No Buttons, All You
- By: AymanMay 2, 2008