The 'adidas D Lillard 2' was recently adapted with a tennis ball in mind, making for a vibrant pair of neon yellow shoes that are perfect to wear on the court.
It's said that the brand's new colorways for the model are all meant to tell a different story -- with the neon yellow shoes linked to the US Open. In addition to this, the design is also connected to Damian Lillard's past, as he and his "family members would get creative at a local tennis court that wasn’t too far from his grandmother’s home in Brookfield."
In order to make its inspiration clear, adidas leaves the colorway of the neon yellow shoes completely uninterrupted -- allowing the color to extend all the way from the laces to the sole.
What's Driving This Trend
- Tennis Ball-inspired Sneakers
- Disruptive innovation opportunity: Explore new colorways and design inspirations from sports and everyday objects to create vibrant and unique footwear.
- Personalized Athlete Stories
- Disruptive innovation opportunity: Connect athlete's personal experiences to shoe designs to create a deeper connection between consumers and their favorite sports icons.
- Uninterrupted Colorway
- Disruptive innovation opportunity: Experiment with uninterrupted color schemes to create striking and attention-grabbing shoe designs.
Who This Affects Most
- Sportswear
- Disruptive innovation opportunity: Incorporate unique inspirations into athletic footwear designs to appeal to sports enthusiasts looking for unique and distinctive products.
- Storytelling
- Disruptive innovation opportunity: Utilize shoe designs as a medium to tell personal stories and create emotional connections with consumers.
- Fashion
- Disruptive innovation opportunity: Merge sports and fashion by creating stylish, eye-catching sneakers inspired by unconventional sources like tennis balls.
