Wintry Floral Editorials

The Neo2 ‘Flowers in December' Editorial Redefines Tradition

When I think of winter flowers of any kind, the only thing that comes to mind is poinsettias; but the Neo2 ‘Flowers in December’ editorial puts those red blossoms to shame. Why should the reigning plants be poinsettias and mistletoe? Who care if all other foliage would probably cost an arm and a leg because of the season, I say go ahead and think outside the box.

Shot by Paco Peregrin, styled by Kattaca with makeup and hair by Lewis Amarante, the Neo2 ‘Flowers in December’ is vibrantly executed. The flowers, however, do steal the show and were arranged by Javier Fernandez.

Winter Floral Arrangements
Opportunity for florists to create unique and vibrant floral designs that defy traditional winter flower choices.
Alternative Winter Foliage
Opportunity for foliage suppliers to offer a wider range of plants beyond poinsettias and mistletoe for winter decor.
Creative Winter Editorials
Opportunity for fashion photographers and stylists to showcase unconventional and visually striking winter fashion editorials.

Who This Affects Most

Florists
Florists can tap into the trend of winter floral arrangements by offering unique and vibrant designs.
Foliage Suppliers
Foliage suppliers can expand their product offerings by introducing alternative winter foliage options beyond poinsettias and mistletoe.
Fashion Photography
Fashion photographers and stylists can explore creative winter editorials that challenge traditional winter fashion norms and showcase unconventional styles.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 53%
Freshness 8%

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