The Christmas season is officially upon us as the Neiman Marcus Holiday 2013 catalog shows. Appropriately titled, 'The Heart of Giving,' it sends a good message while also showcasing some of its most enchanting dresses and gowns perfect for all of those magical holiday parties. They are complemented with scenes of festive surreality including oversized glowing stars, heart-shaped skirts, red pine trees and more.
The Neiman Marcus Holiday 2013 catalog stars top models Catherine McNeil and Jac Jagaciak. They posed in front of photographer duo Kristian Schuller and Jeff Stephens's lenses. Captured in ultra-glam settings, the look and atmosphere would get most people into the Christmas spirit.
In addition to sequinned and shimmering numbers, the Neiman Marcus Holiday 2013 catalog also highlights warm bubble jackets, luxe leather pants and great winter accessories.
Key Themes Behind This Trend
- Surreal Holiday Fashion
- Disruptive innovation opportunity: Creating a line of holiday fashion that incorporates surreal elements and whimsical designs.
- Catalog as an Artistic Medium
- Disruptive innovation opportunity: Transforming traditional catalogs into artistic showcases that captivate consumers through visually stunning imagery.
- Luxury Winter Accessories
- Disruptive innovation opportunity: Developing high-end winter accessories that merge fashion and functionality, such as technologically advanced heated gloves or customizable luxury scarves.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Implementing augmented reality technology in retail stores to allow customers to virtually try on clothing and accessories.
- Art and Photography
- Disruptive innovation opportunity: Experimenting with unconventional photography techniques and styles to create visually striking imagery for advertising campaigns and catalogs.
- Winter Apparel and Accessories
- Disruptive innovation opportunity: Collaborating with tech companies to integrate smart features into winter accessories, such as temperature-regulating fabrics or GPS-enabled gloves for tracking lost items.
