Statuesque, glamorous and sophisticated, the Neiman Marcus 2011 ad campaign is everything a fashion label could want when it comes to advertising its new line. I especially like how the dynamic shifts from image to image. First, it's a minimalist backdrop with the fashion taking over completely and then it turns into a home-like setting where a story seems to be told. The common thread present throughout the entire shoot is the dramatic lighting and mysterious atmosphere.
Photographed by Joshua Jordan, the Neiman Marcus 2011 ad campaign stars Doutzen Kroes, who encapsulates everything that this brand seems to represent. The line itself is subtle yet colorful, with pleats being the prevalent design detail. Overall, this is a collection perfect for evenings out and days spent at the office.
What's Driving This Trend
- Minimalist-backdrops-for-fashion-ads
- The minimalist backdrops used in the Neiman Marcus 2011 ad campaign present an opportunity for disruptive innovation in the fashion industry by creating a visually stunning and attention-grabbing contrast to the featured products.
- Dramatic-lighting-for-fashion-ads
- The dramatic lighting used in the Neiman Marcus 2011 ad campaign presents an opportunity for disruptive innovation in the photography and lighting industries by creating a mysterious and captivating atmosphere for fashion advertising.
- Storytelling-through-fashion-ads
- The storytelling approach used in the Neiman Marcus 2011 ad campaign presents an opportunity for disruptive innovation in the advertising industry by creating engaging narratives that connect with consumers on a deeper level.
Who This Affects Most
- Fashion-industry
- The Neiman Marcus 2011 ad campaign presents opportunities for innovative and visually stunning fashion advertising techniques.
- Photography-industry
- The Neiman Marcus 2011 ad campaign presents opportunities for innovative and captivating photography and lighting techniques.
- Advertising-industry
- The Neiman Marcus 2011 ad campaign presents opportunities for innovative storytelling approaches in fashion advertising.
