Moody Americana Lookbooks

The Neighborhood Fall/Winter Collection is Featured in GRIND

The Neighborhood Fall/Winter 2014 collection is featured in the latest issue of GRIND Magazine.

The editorial depicts the Japanese brand's perspective on American culture, past and present, and specifically the work wear associated with this culture. This theme is not new for the brand; it was thoroughly explored in its Spring/Summer 2014 collection as well. The editorial offers a continued exploration, perhaps even more nuanced and imaginative than its previous efforts.

Fashion enthusiasts will enjoy the dark color palette, which is further enhanced by the graphic embellishments the brand is known for. The moody, troubled vibe of the editorial works to tie it all together. Ultimately, the Neighborhood Fall/Winter 2014 collection solidifies the label's standing as a streetwear brand staple.

Moody Americana Lookbooks
Opportunity for fashion brands to explore and reinterpret American culture and workwear through moody and troubled aesthetics.
Continued Exploration of Theme
The trend of Japanese fashion brands delving into specific themes and exploring them further in subsequent collections.
Graphic Embellishments
Incorporation of graphic elements to enhance the dark color palette and add visual interest in fashion collections.

Who This Affects Most

Fashion
Opportunity for fashion brands to tap into the trend of moody, Americana-inspired aesthetics in their collections.
Streetwear
Disruptive innovation opportunity for streetwear brands to incorporate graphic embellishments and explore new themes in their designs.
Publishing
Opportunity for magazines and publications to feature and highlight fashion brands that delve into specific cultural themes and aesthetics.
SCORE
3.9 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 84%
Activity 24%
Freshness 8%

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