Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Gaviscon Ad Released With Unintentional Double-Entendre

 - May 5, 2009   Updated: May 27 2011
References: mediabistro
What happens when you outsource your copywriting to a country where English isn't the first language? You get classics like this from Gaviscon, an antacid treatment for digestive problems: “It's like a fireman came in your mouth.”

Add the perfect illustration of a fireman shooting their milky substance and it works. I've re-arranged the order of the photos for even more fun.

Implications - Advertisement campaigns that are seen using sexual innuendos (whether it is intentional or not) manage to gain free publicity. Advertisements such as the Gaviscon commercial have proven memorability in recall and also have a greater chance at going viral via social media tools such as Facebook and Twitter.