To get fans ready for the upcoming 2016 NBA All-Star Game in Toronto, the NBA and adidas have released the jerseys that the league's biggest stars will be donning come February.
The collection's tone is more subdued than in previous years, with subtle, yet noteworthy detailing throughout. The identical jerseys only differ in color, with the West in red, and the hometown East in blue. To celebrate the NBA All-Star Game's first foray in Canada, star icons on the jerseys have been overlaid with the maple leaf elements.
Additionally, a silhouette of the Toronto skyline is included on the back. To complement the jerseys, adidas also released grey warm-up jackets, with various patches on their arms to indicate each player's accolades, such as all star appearances, NBA Titles and MVP statuses.
What Makes This Trend Stand Out
- Subtle Design Details
- Opportunity for brands to incorporate subtle, meaningful design elements into their products.
- Local Cultural Influences
- Potential for businesses to infuse local cultural elements into their products or services.
- Personalized Achievements
- Possibility for companies to create personalized products that highlight individual achievements.
Sectors Adopting This
- Sports Apparel
- Disruptive innovation opportunities for manufacturers to create jerseys and sportswear with unique, subtle design elements.
- Fashion
- Opportunity for fashion brands to incorporate local cultural influences into their collections.
- Personalized Products
- Potential for companies in various industries to create personalized products that celebrate individual achievements.
