Premium Suede Lifestyle Footwear

New Balance Launches a Navy and Castlerock Colorway Design

New Balance continues to launch new tonal iterations of its shoe roster and broaden its MADE in USA line with the latest being the Navy and Castlerock colorway palette. The palette is seen detailing the MADE in USA 990v3 sneaker model in the past and this time around, it makes its way onto the 990v2 silhouette.

It takes on construction that blends together premium pig suede and mesh throughout the upper and features a blend of blue along with contrasting hints of grey. The N logo on the lateral side of the shoe is marked in a light grey as the USA embroidery on the heel is detailed in a stark black before the dark grey tongue rounds out the look.

Image Credit: New Balance

New Tonal Iterations of Footwear Roster
Opportunity to create customizable tonal designs for footwear to cater to different consumer preferences.
MADE in USA Focus
Opportunity to invest in domestic manufacture and conscious consumerism.
Premium Pig Suede and Mesh Construction
Opportunity to explore eco-friendly alternatives and sustainable production methods.

Industries Being Reshaped

Footwear Industry
Opportunity for footwear brands to prioritize customization and sustainable production methods.
Domestic Manufacturing Industry
Opportunity for domestic manufacturing industry to focus on sustainability and conscious consumerism.
Luxury Fashion Industry
Opportunity for luxury fashion industry to invest in eco-friendly and sustainable materials for their products.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 3%
Freshness 13%