Jessica Colaluca has created a website where she shares her beautiful nature-inspired color palettes. Colaluca originally began the project by using her own photographs as the inspiration for her color schemes. However, recently she expanded her collection by accepting photo submissions from other Instagram users.
Colaluca's website is called 'Design Seeds' and it features a number of hand-picked color swatches that have been inspired by nature photography. Each color palette features a beautiful photograph, as well as a color swatch that had been designed in Illustrator or Photoshop. Users can easily search by color value or a specific theme in order to make browsing easier. HEX codes are available for each of the color schemes featured on the blog and users are encouraged to use the nature-inspired color palettes in their personal projects.
What's Driving This Trend
- Nature-inspired Color Palettes
- The trend of using nature-inspired color schemes in graphic design and branding is on the rise and companies can tap into this trend by incorporating them into their packaging and marketing materials.
- User-generated Content
- The trend of accepting user-generated content to inspire product design and marketing campaigns is growing and companies can capitalize on this trend by launching a social media campaign that invites customers to submit their own nature-inspired photography for a chance to be featured in the company's branding.
- Simplicity
- The trend of simplifying design and products to emphasize natural aesthetic is increasing and companies can incorporate this trend by minimizing packaging and logos for their nature-inspired product line to give the impression of a clean, eco-friendly product.
Who This Affects Most
- Graphic Design
- The graphic design industry can benefit from incorporating these nature-inspired color palettes into their clients' branding and marketing materials for a fresh and calming look.
- Photography
- The photography industry can capitalize on this trend by offering nature-inspired photoshoots for clients that want to incorporate these natural colors into their brand or product.
- Packaging
- The packaging industry can use this trend to simplify their designs and incorporate nature-inspired color schemes to emphasize the natural ingredients that are used in the products.
