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Financially Focused Footballer Ads

This Nationwide Ad Stars Former Quarterback Peyton Manning

— November 22, 2016 — Marketing
This Nationwide ad targets the topic of retirement -- and uses a former quarterback of the Denver Bronco's, Peyton Manning, to do so. Titled 'Lunch,' the commercial shows the athlete enjoying lunch at a casual diner with a friend. Other patrons notice him and begin speaking about him in whispers -- which are voiced in the tone of a jingle.

This melody mirrors the jingle used in former Nationwide ads, helping to reinstate the status of the financial services company. As staff begin to join in as well, Peyton Manning voices that he can hear them -- however he too must speak in a jingle for them to listen to him. Short and simple, this Nationwide ad features a highly recognizable retiree who it's linked itself to previously.

As Terrance Williams, the chief marketing officer of the company explains, "No matter if you’re an NFL quarterback, a small-business owner, a pet lover or just someone who wants to protect the things that matter most, Nationwide stands ready to help you protect your many sides with our breadth of products and services."
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