Bewitching Botanical Editorials

The Vogue China July 2014 Shoot Stars a Bohemian Natalie Westling

For the latest Vogue China July 2014 issue, the magazine paired up model Natalie Westling and Kati Nescher for a bewitching bohemian photoshoot. The editorial starred both Nescher and Westling posing in delicate flower crowns and long gowns in golden meadows.

Throughout the shoot, both Nescher and Westling channeled their most delicate medieval beauty looks while wearing hippie-inspired flower crowns. Nescher and Westling dressed in layered looks of chiffon and satin as they ran through various fields like innocent young girls. The pair effortlessly posed in flower fields, on sandy sea sides and in rural hay fields. As the wind blew, the models' gowns flew up in the air adding a serene and sultry vibe to the feminine shoot. The models rocked bronzed makeup looks with heavy smokey eyes.

Bohemian Fashion
Disruptive innovation opportunity: Develop sustainable and eco-friendly bohemian clothing lines that appeal to conscious consumers.
Floral Accessories
Disruptive innovation opportunity: Create customizable floral accessories using 3D printing technology to cater to individual style preferences.
Medieval Beauty Revival
Disruptive innovation opportunity: Introduce technologically advanced skincare and makeup products that embrace traditional beauty techniques from the medieval era.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Combine fashion with technology by integrating smart textiles and wearable technology into bohemian fashion designs.
Accessories
Disruptive innovation opportunity: Develop a subscription-based service that delivers seasonal floral accessories to customers, promoting sustainable practices and convenience.
Beauty
Disruptive innovation opportunity: Create an online beauty platform that connects consumers with indie cosmetic brands specializing in natural and organic medieval-inspired products.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 22%
Freshness 8%