Blissful Summer Lookbooks

Natalia Horinkova Photographs Emily Green for C-Heads

Sydney-based photographer Natalia Horinkova photographed IMG Australia's Emily Green for a C-Heads exclusive editorial.

The short-haired beauty enjoyed the first rays of summer by popping in a stick of bubble gum, slipping into some adventurous zebra printed pants and turning her face appreciatively towards the sky.

There's a reason why Green looks especially comfortable in these photos, and it's not just because of the pleasant weather. She and Horinkova have already worked together. Green explains, "And this shooting was just a perfect day, late afternoon when the sun has the warm feeling just before it sets down, all the white buildings transfer into playful canvases, with shadows dancing around. We met for a girls day out and ended up walking down to the Bondi beach.”

Summer Lookbooks
Brands can capitalize on the summer season by creating lookbooks that feature breezy outfits and sunny backdrops, possibly incorporating zebra prints and bubble gum.
Photography Collaborations
Photographers and models who have worked together in the past can create innovative and comfortable photoshoots that capture the essence of summer.
Natural Beauty
Using minimal makeup and hairstyles that require little maintenance, models can showcase natural beauty in a way that embraces the relaxed vibe of summer.

Where This Applies

Fashion
Fashion brands can create summer collections inspired by the breezy and playful style featured in the lookbook, utilizing zebra prints and bold colors to catch attention.
Photography
Photographers can collaborate with models to produce summer-themed lookbooks that showcase playful and comfortable poses in natural outdoor settings.
Makeup
Makeup artists and beauty brands can market the natural makeup and hairstyle trends featured in the lookbook, offering tips on achieving an effortless summer look.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 60%
Freshness 8%