Hybrid Unisex Outdoor Wear

Vans and Napapijri Offer a Winter-Ready Take on Genderless Clothing

Iconic skate brand Vans has teamed up with Japanese fashion label Napapijri to launch a new unisex clothing collection that blends urban and rural aesthetics.

The new collection borrows from the Vans MTE range, fusing its signature styles with Napapijri's outwear looks. As a result, the new collection features a range of outerwear garments, including an anorak jacket, a graphic long sleeve, an eye-catching crossbody bag, a sherpa fleece bucket hat, and a statement beanie.

The headlining item is the color-blocked anorak, which is made from recycled nylon. In addition, the jacket boasts an extra-cozy polar fleece lining and presents a subtle checkered pattern on the bottom half. In addition, the anorak is offered in either a gray/black or all-black colorway. According to Vans, the new collaborative collection is set to drop on November 5 at Vans retail stores and on the company's website.

Image Credit: Vans

Genderless Clothing
Opportunity for brands to create inclusive and versatile clothing options for all genders.
Urban-rural Aesthetics
A chance to blend contrasting styles and create hybrid fashion that resonates with consumers.
Sustainable Fashion
Increasing demand for eco-friendly fashion brands and initiatives, especially with recycled materials and environmentally-responsible production methods.

Where This Applies

Apparel
Opportunity for clothing brands to create genderless, versatile, and sustainable clothing lines that resonate with conscious consumers.
Fashion Retail
A chance for retailers to offer hybrid fashion collections that cater to diverse customer preferences and lifestyles.
Outdoor Gear
Increasing demand for high-quality, functional, and stylish outdoor wear that can withstand harsh weather conditions and complement everyday outfits.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 21%
Freshness 11%