90s-Inspired Leopard Print Fashion

The 2019 Line from NAPA by Martine Rose Embraces DIY Aesthetics

The lookbook for the Fall/Winter 2019 collection by NAPA by Martine Rose is launched and the photographs exude a strong 90s aesthetic. The collaborative capsule depends on a few features that guarantee individuals will be enticed by the offerings.

Firstly, NAPA by Martine Rose's garments employ a deconstructed element, building on the much-appreciated DIY vibe that has been gaining traction in the environment of contemporary streetwear. Secondly, the brand boasts an enticing leopard print, which — as a design element, has been seeing a comeback of recent. Other accents include details like 'hand-drawn stripes, [...], block-printed graphics, and skirts designed to look like repurposed sleeping bags."

Style-minded consumers can get their hands on this Fall/Winter 2019 fashion range through retailers such as END.

DIY Aesthetics
Embrace the DIY vibe by incorporating deconstructed elements into fashion, appealing to style-conscious consumers.
Leopard Print Comeback
Take advantage of the resurgence of leopard print as a design element to attract trend-savvy customers.
90s Aesthetic
Tap into the nostalgia for the 90s by offering fashion pieces that exude a strong 90s vibe.

Industries Being Reshaped

Streetwear
Integrate deconstructed elements into streetwear fashion to cater to the growing DIY aesthetic trend.
Fashion Retail
Capitalize on the comeback of leopard print by stocking up on fashionable items with this popular design.
Online Retail
Target style-minded consumers by showcasing and offering 90s-inspired fashion through online retail platforms.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 59%
Freshness 9%