Hikers, backpackers and planet-loving travelers will flock to the latest series of bags by Nanamica North Face Purple Label. This recent collection of backpacks, fanny packs and totes by Nanamica North Face Purple Label was created in collaboration with Yellow Rat and boasts some bold and nature-inspired patterns.
Each bag, fanny pack and backpack is available in two different tones, each boasting the same design featuring different leaves and types of coral. The pattern combines underwater and terrestrial plants, offering consumers an environmentally friendly design. Each piece featured in this Nanamica North Face Purple Label series is made from a 'sea cotton' material.
Implications - Businesses that offer products that are complementary to a wide range of consumer interests and preferences will fare well in today's society. Consumers are likely to invest in products that are both functional and reflective of their personal tastes.