Paris Saint-Germain and nana-nana have launched a new collection of carrying items that channel the aesthetics of the soccer team and the Tokyo/Los Angeles-based brand. The collaboration sees nana-nana’s signature PVC bags remade in A5, A6, and A8 sizes, arriving in bright red and pink shades that feature glitter throughout the material. Consumers can spot PSG’s logo and motifs on the front of the bag. The ‘A5’ bag incorporates dual slip handles, while the ‘A6’ opts for a pink rubber-covered carrying strap. To round off the drop, the ‘A8’ bag comes with a tiny metal clasp for easy securing.
Perfect for summer beach weather, the new Paris Saint-Germain x nana-nana collection is available for purchase on the latter’s website and select retailers.
Image Credit: nana-nana
Key Themes Behind This Trend
- Sports-fashion Collaborations
- The collaboration between sport teams and fashion brands like nana-nana creates an opportunity to create uniquely designed products for sports fans.
- Glitter and PVC Accessories
- The use of glitter and PVC materials in fashion accessories can open up a trend of affordable yet eye-catching designs.
- Athletic Team Merchandise
- There is an opportunity for athletic teams to expand on their merchandise by partnering with fashion brands to create stylish and functional products for fans.
Where This Applies
- Sporting Goods Retail
- Sporting goods retailers can capitalize on the trend of sports-fashion collaborations by offering customers a wider range of unique merchandise.
- Fashion Retail
- Fashion retailers can expand their accessories line to include glitter and PVC materials, appealing to customers who want fashionable yet affordable items.
- Athletic Team Merchandising
- Athletic teams can further expand their merchandise offerings by partnering with fashion brands and utilizing trendy materials to attract a wider range of customers.
