The 'Naked Truth: Hotel Reviews' infographic takes into account the modern age of travel. Since TripAdvisor, Expedia and Kayak have become mainstream platforms that give interested travelers all the information they need at the click of a button, the hotel industry has to get with the times to stay alive. Dirty details of unkempt locations, unenjoyable experiences and rude staff are all available on your mobile phone, laptop or tablet.
Since it is so imperative to travelers to read reviews before book (according to the Naked Truth: Hotel Reviews infographic 81% of travelers read reviews and find them important) the words of others are key. This doesn't mean taking down negative posts, but rather keeping on top of social media and responding or fixing the problem.