Refillable and reusable beauty solutions are becoming the norm across the cosmetics industry and Orijinal is introducing a solution so that its nail varnish bottles can be endlessly reused. The brand lets its customers return their empty nail varnish bottles once empty so that they can be cleaned and then refilled.
When a customer places their order, they can indicate that they would like to return their empty Orijinal bottle and they will receive their new product with a postage-paid label to return the empty packaging for their previously purchased nail product.
Orijinal came out of the pandemic and it sets itself apart as a French brand delivering natural care varnishes with a patented active ingredient based on French celery and organic pomegranate extract. Notably, the brand makes the most of a cleaning process derived from the food industry that's fast and eco-friendly.
Key Themes Behind This Trend
- Reusable Beauty Packaging
- The trend of refillable and reusable beauty solutions is increasing across the cosmetic industry, creating disruptive innovation opportunities for brands to reduce waste and increase customer loyalty.
- Circular Economy
- Orijinal's refillable and returnable nail varnish bottles showcase opportunities to implement circular economy models and reduce the amount of waste in the beauty industry.
- Eco-friendly Cleaning Processes
- Incorporating sustainable cleaning processes that are derived from other industries can present disruptive innovation opportunities for brands to reduce their environmental impact and increase sustainability.
Where This Applies
- Beauty & Cosmetics
- Refillable and reusable packaging solutions are becoming increasingly common across the beauty and cosmetics industry, offering disruptive innovation opportunities for brands to reduce waste and increase sustainability.
- Circular Economy
- Orijinal's reuse and return business model highlights opportunities for other industries to adopt circular economy models and reduce waste in areas such as fashion, food, and electronics.
- Sustainability Solutions
- The rising demand for sustainable products and solutions across various industries presents disruptive innovation opportunities to develop and market sustainable goods that will benefit the environment and society.
