Ella+Mila—a brand that is driven by its passion for color and dedication to healthy beauty—makes adorable nail polish pairs available to consumers. The colors are strategically paired and complement one another. One bottle is 14.78 ml while the other is 7 ml. Ella+Mila have dubbed this roaster of offerings the Mommy & Me Sets. As one may guess by the name, the brand hoped to insert some nail fun into the mom-and-child bonding ritual.
All of Ella+Mila's nail polish pairs are vegan and cruelty-free. Proudly made in the USA, the formulations are also quick-drying and chip resistant. To flag its commitment to clean beauty, Ella+Mila branded its products as being "17-free." That is, the nail polish sets do not contain 17 harmful ingredients that may have traditionally been found in formulations of this kind.
Image Credit: Ella+Mila
Key Themes Behind This Trend
- Quick-dry Nail Polish
- Opportunity for innovation in developing sustainable nail polish with quick-dry features.
- Mommy and Me Products
- Opportunity for innovation in creating more mommy and me products to strengthen bonds and foster togetherness.
- Clean Beauty
- Opportunity for innovation in finding alternatives to traditional ingredients that offer healthier and more environmentally sustainable beauty alternatives.
Where This Applies
- Beauty
- With the growing demand for clean beauty, the beauty industry can capitalize on developing more vegan and cruelty-free beauty products to satisfy the demand.
- Retail
- With more consumers shifting towards conscious consumption, there is an opportunity for the retail industry to cater to this demographic by stocking more clean and sustainable products.
- Parenting
- In the parenting industry, there is an opportunity to cater to parent-child bonding by developing more Mommy and Me sets, to encourage parents to bond with their children in activities they both enjoy.
