Nike’s newest Air Force 1 Low ‘Nail Art’ is exactly what the name suggests: the new colorway is inspired by nail art, dressed in shades of Nike’s popular ‘University Blue’ fabric. The midsoles, overlays, toe boxes, tongues, and heel tab are a crisp, clean white color, while the Swoosh takes on a cloud pattern. A silver Swoosh charm on the laced eye stays adds a unique touch to the otherwise traditional Air Force 1 silhouette.
The cloud print is a reference to the nail art community and Nike’s director, Jessica Washick, who also has experience as a nail artist. Washick’s hand graces the insole of the left shoe. The Air Force 1 Low ‘Nail Art’ will be released in the near future, with prices to come.
Image Credit: Nike
What Makes This Trend Stand Out
- Nail Art-inspired Fashion
- Incorporating nail art designs into clothing and footwear presents an opportunity for disruptive innovation in the fashion industry.
- Collaboration with Niche Communities
- Partnering with smaller, niche communities such as the nail art community presents an opportunity for brands to create unique and meaningful products.
- Personalized Fashion
- Creating personalized designs for individuals or smaller communities presents a disruptive innovation opportunity in the fashion industry.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate unique and niche design elements, like nail art, into their products to differentiate themselves.
- Footwear
- Using unconventional design inspiration, like nail art, can create new opportunities for innovation in the footwear industry.
- Beauty
- Collaboration with the beauty industry, specifically nail art artists, presents opportunities for new and unique product design in the fashion industry.
