Multi-Textured Grape Beverages

Lindt's 'Nagano Purple Chocolat Drink' Features a Rare Black Grape

Nagano Purple is a rare, high-grade black grape variety that comes from Japan's Nagano Prefecture and these fruits that are carefully hand-harvested are the stars of the newest items at the Lindt Chocolat Boutique & Cafe. These new seasonal items include the 'Nagano Purple Chocolat Drink' and 'Delice Grape' macaroons.

This luxe grape is said to have a high sugar content and a refreshingly sour taste, and it's especially easy to enjoy since it is seedless. This key ingredient is worked into the multi-textured Nagano Purple Chocolat Drink, which features whole grains blended with Lindt white chocolate and yogurt espuma on top, plus crushed jelly and white chocolate.

The macaroons offer a different experience of the aromatic Japanese grapes, infused into the rich white chocolate ganache.

Rare Fruit Ingredients
Exploring the use of rare and high-grade fruit ingredients in food and beverage products, such as the Nagano Purple black grape featured in Lindt's seasonal items, creating a unique and premium consumer experience.
Multi-textured Beverages
Developing beverages with multiple textures and layers, like Lindt's Nagano Purple Chocolat Drink that includes whole grains, yogurt espuma, crushed jelly, and white chocolate, to provide a novel and dynamic sensory experience to consumers.
Innovative Flavors Combination
Incorporating unexpected flavor combinations such as grape and chocolate in products, like Lindt's Delice Grape macaroons, to surprise and delight consumers while offering a one-of-a-kind sensory experience.

Where This Applies

Premium Chocolate and Confectionery
The premium chocolate and confectionery industry can leverage high-grade and rare fruit ingredients like Nagano Purple black grapes to create exclusive and indulgent products that cater to consumers' premium taste preferences.
Beverage
The beverage industry can explore multi-textured beverages like Lindt's Nagano Purple Chocolat Drink and incorporate premium fruit ingredients to enhance consumer experience and create a competitive edge in the market.
Bakery and Pastry
Bakery and pastry shops can take inspiration from Lindt's Delice Grape macaroons and develop innovative flavor combinations to create unique and eye-catching products that are distinct from traditional pastry offerings.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 12%
Freshness 13%