Tokyo-based streetwear label MAGIC STICK introduces its second drop of the N/A Not Applicable collection for the Spring/Summer 2019 season. The latest seasonal drop is comprised of bold designs in the form of utilitarian fashion structures. This time, the label takes a more muted approach as stylistic expression through streetwear staples through the details and shapes.
The range is comprised of pants, denim, athletic apparel, button-up tops, jackets, and more. Some of the standout items include the Hawaiian shirt adorned with a vintage-style flower informed through graphic print sitting within thick stripes. Another notable piece includes the militaristic anorak boasting camouflage prints in a color palette that highlights light brown and subtle red hues. The functional apparel delivers performance through its fastening adjustments and compartmental pockets.
What's Driving This Trend
- Utilitarian Fashion Structures
- There is an opportunity for disruptive innovation in the fashion industry by creating streetwear with utilitarian design elements.
- Muted Stylistic Expression
- The trend of using subtle details and shapes in streetwear allows for innovative approaches to expressive fashion.
- Functional Performance Apparel
- Creating streetwear with performance features like fastening adjustments and compartmental pockets can disrupt the athletic apparel market.
Who This Affects Most
- Streetwear
- Incorporating utilitarian fashion structures in streetwear can revolutionize the industry by merging style and functionality.
- Fashion
- The industry can benefit from exploring innovative ways to express style through muted details and shapes.
- Athletic Apparel
- Infusing functional performance features in athletic apparel can create disruptive innovation opportunities in the market.
