Urban Outlaw Runways

The N. Hoolywood Spring/Summer 2014 Collection is Cowboy-Inspired

The N. Hoolywood Spring/Summer 2014 collection recently took to the runway stage during New York Fashion Week. Channeling a western visual inspiration, this rugged line of menswear modernized its traditional cowboy references and dressed its models in a range of effortlessly layered urban attire.

Whether layering denim on denim, showcasing a sea of plaid patterns or outfitting models in oversized headwear accessories, the N. Hoolywood Spring/Summer 2014 collection revived the outlaw-inspired styles of the past for a new generation of style-setters.

Pattern-clashing pairings, tailored outerwear and cheeky cowboy accessories ruled a runway presentation that saw a celebrated return of patchwork fabric details, matched Canadian tuxedo ensembles and classic bandana neckwear that is fit for the modern man with a flair for all things western.

Reviving Cowboy-inspired Fashion
The use of traditional cowboy references in modern menswear creates an opportunity for disruption in the fashion industry.
Pattern-clashing Pairings
The combination of various patterns creates an opportunity for innovation in fabric design and tailoring.
Cheeky Cowboy Accessories
The revival of classic western accessories creates an opportunity for product innovation and marketing strategies.

Where This Applies

Fashion
The fashion industry can disrupt the market by incorporating the cowboy-inspired fashion into their collections.
Textile Manufacturing
Textile manufacturers can innovate their production techniques to create new patterns and fabrics.
Marketing and Branding
Brands can disrupt the market through marketing and innovation by incorporating the cowboy-inspired fashion and accessories into their brand identities.
SCORE
4.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 46%
Freshness 8%