The Empire State Building is giving Percy Jackson and the Olympians fans a chance to step into the world of the Disney+ series, with a themed takeover of its famous Observation Deck. Called Olympus Awaits, the experience opens in New York on 16 November and runs until 4 December, with access included in standard deck admission.
The main attraction is on the 80th Floor, where a Mount Olympus-inspired throne room offers a setting for photos. There's also a free installation in the ground-floor ticket office, where visitors can see the Hand of Talos without purchasing an Observation Deck ticket.
The takeover will be closed on 17 and 18 November. For fans of the series, it's a chance to bring a little Greek mythology into a visit to one of New York's best-known landmarks.
Image Credit: Business Wire
What Makes This Trend Stand Out
- Fandom Landmark Takeovers
- Iconic destinations are becoming immersive extensions of streaming franchises, creating new revenue and audience-engagement models around temporary fan experiences.
- Mythology-themed Attractions
- Classical myths are being reimagined through pop-culture environments, opening space for educational entertainment, branded tourism, and family-focused experiential design.
- Ticketed Photo Experiences
- Social media-ready sets are increasingly embedded into existing attractions, turning passive visits into shareable moments that enhance perceived admission value.
Sectors Adopting This
- Experiential Tourism
- Major landmarks are expanding beyond sightseeing into limited-run themed programming that can attract niche audiences and repeat visitors.
- Streaming Entertainment
- Platform-owned franchises are extending into physical spaces, strengthening fan loyalty while turning content promotion into destination-based engagement.
- Location-based Entertainment
- Temporary installations within high-traffic venues are reshaping how brands test immersive concepts without the cost of permanent attractions.
