As the 6th most popular site on the net, Myspace is increasingly being used to launch careers. Myspace star Christing Dolce, aka Forbidden, not only launched a Playboy career, but also a denim line called Destroyed Denim. All this from becoming a star on Myspace.
Implications - Although newer social media sites like Facebook and Twitter are rapidly overtaking Myspace as the Internet's most popular online communities, web 2.0 communities are increasingly becoming viable platforms for the creation of a new breed of celebrity. More internet personalities are becoming household names than ever before thanks to sites like YouTube, so this is one trend that is likely to increase as social media continues to grow in popularity.
What's Driving This Trend
- Social Media Celebrity
- As social media sites continue to grow in popularity, more internet personalities are becoming household names than ever before.
- Career Launching Platforms
- Web 2.0 communities are increasingly becoming viable platforms for launching careers.
- Alternative Influencers
- Traditional celebrities are becoming less prevalent, making room for alternative influencers to emerge through social media.
Who This Affects Most
- Fashion
- Social media is providing a new platform for fashion designers and influencers to promote and launch clothing lines.
- Entertainment
- Social media is creating new opportunities for aspiring actors, musicians, and other entertainment professionals to reach large audiences and launch their careers.
- Advertising/marketing
- Brands can use social media influencers to reach targeted audiences and drive sales through sponsored content and partnerships.
