As the 6th most popular site on the net, Myspace is increasingly being used to launch careers. Myspace star Christing Dolce, aka Forbidden, not only launched a Playboy career, but also a denim line called Destroyed Denim. All this from becoming a star on Myspace.
Implications - Although newer social media sites like Facebook and Twitter are rapidly overtaking Myspace as the Internet's most popular online communities, web 2.0 communities are increasingly becoming viable platforms for the creation of a new breed of celebrity. More internet personalities are becoming household names than ever before thanks to sites like YouTube, so this is one trend that is likely to increase as social media continues to grow in popularity.