Androgynous Hipster Lookbooks

The New Mylarke 'Tough Love' Collection is Both Soft and Tough

Bringing a lot of love into her handmade clothing, the new Mylarke collection by Auckland-based designer Amy Clarke is vintage-cool and wearable.

The 'Tough Love' Mylarke collection is a first, but Clarke is a super successful independent designer in New Zealand, and is known for her contemporary creations that are artsy, comfy and made using the highest standards of craftsmanship and creativity -- not to mention very, very hipster.

"Tough Love is about the harmony between being feminine, fashion-loving, girly, soft, big-hearted, vulnerable and also being tough, tomboy, independent, strong-willed and individual," says the designer about her brand new collection.

Her 'Tough Love' range merges the best of both worlds to create a stunning collection.

Vintage-cool Fashion
There is an opportunity for disruptive innovation in the fashion industry by creating vintage-inspired clothing that is both trendy and wearable.
Androgynous Style
Designers can explore the androgynous style trend by creating collections that blend feminine and masculine elements to appeal to a wider audience.
Handmade Craftsmanship
There is a potential for disruptive innovation in the fashion industry by incorporating handmade craftsmanship into contemporary designs.

Sectors Adopting This

Fashion
The fashion industry can tap into the vintage-cool trend by offering clothing that combines retro styles with modern aesthetics.
Design
Incorporating androgynous elements into design practices can create innovative products that challenge traditional gender norms.
Craftsmanship
The craftsmanship industry can embrace the trend of handmade clothing by promoting the value of artisanal techniques and quality craftsmanship.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 54%
Freshness 8%