Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The MYKITA x Mark Borthwick Collaboration is Overexposed

 - Jun 14, 2014
References: mykita & highsnobiety
German eyewear brand MYKITA has teamed up with British photographer Mark Borthwick to create a coffee table book featuring images from its latest collection. This marks the sunglass company's first foray into the world of publishing. The brand needn't worry about being new to the scene, because the task is safe in Borthwick's more-than-capable hands.

The finished photo book features sun-drenched, ambrosial analogue photography. Borthwick's signature overexposed style further enhances the highly photogenic Atlantic island of Lanzarote. In fact, the overexposure and subsequent blurring it causes imbues each photo with an ethereal, borderline fantastical element.

Those who wish to get a copy of this limited-edition coffee table tome better hurry; there are only 99 copies in rotation. The books come with one of three prints, hand-signed by the photographer.