My Super Sweet Sixteen

 - Aug 1, 2007   Updated: Jul 12 2011
References: miamiherald & www2.ljworld
Fueled by the MTV show “My Super Sweet Sixteen,” birthdays, bat mitzvahs, high school graduations and quinceaneras have become excuses for tears, tantrums and finally extortion. Weak-willed parents take on extra jobs, second mortgages, sell kidneys to placate Princess and give her the bestest Super Sweet Sixteen that her materialistic MasterCard wielding mind can devise and ,of course, they also have to surprise her with a BMW cabriolet.

Implications - When people host events for their family or friends, extravagance is key; they want the guests to understand their values and interests. For this reason, they seek products and services that are entertaining and perhaps customizable to the celebration. Event planning companies can cater to their target markets by supplying products and services with these qualities.