Sculptural Utility Jackets

My Mum Made It's Quilted Utility Jacket is Oversized and Adjustable

Streetwear label My Mum Made It is known for its eye-catching apparel and this utility jacket is no exception. The cream cotton quilted jacket boasts a relaxed fit and features a zipper closure with drawstring detailing at the neckline and hem.

The jacket also features adjustable buckle and sleeve cuff detailing with two large pockets on the chest along with a detachable hem zipper, allowing wearers to adjust the garment's length.

The statement piece is sold alongside a matching quilted sweatpant and stays true to My Mum Made It's effortlessly cool aesthetic that is always comfort-focused and functional. The Australia-based brand's products are each designed by founder Nyree Leckenby, adding a bespoke element to every unique garment and accessory.

Oversized Utility Jackets
Opportunity for disruptive innovation in the streetwear industry by creating utility jackets with unique designs and functionality.
Adjustable Buckle Detailing
Opportunity for disruptive innovation in the apparel industry by creating clothing items with adjustable buckle detailing.
Detachable Hem Zippers
Opportunity for disruptive innovation in the fashion industry by creating clothing items with detachable hem zippers.

Where This Applies

Streetwear
Opportunity for disruptive innovation in the streetwear industry by creating utility jackets with unique designs and functionality.
Apparel
Opportunity for disruptive innovation in the apparel industry by creating clothing items with adjustable buckle detailing.
Fashion
Opportunity for disruptive innovation in the fashion industry by creating clothing items with detachable hem zippers.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 71%
Freshness 9%