Muther of All Things SS 2014 Lookbook Focuses on Versatility
Vasiliki Marapas — May 21, 2014 — Fashion
References: mutherofallthings & c-heads
It's unsurprising that the Muther of All Things SS 2014 lookbook features pieces that are sweet yet functional; after all, the brand does hail from Australia, the capital of surf and sun. If anyone knows a thing or two about designing the perfect swimsuit, it's definitely someone native to the land "down under."
Joceline Godfrey, MOAT's creative director, explains, "This season was all about breaking down boundaries. Reinventing traditional sports and swimwear styles and fusing them to create must-have pieces that work as hard as we do."
The brand collaborated with Brooklyn-based artist Lauren Sparks in order to create the Godstar prints, which encompassed fluid lines and neon layers. The sun-drenched lookbook stars Janini Millet, photographed by David Hauserman.
Joceline Godfrey, MOAT's creative director, explains, "This season was all about breaking down boundaries. Reinventing traditional sports and swimwear styles and fusing them to create must-have pieces that work as hard as we do."
The brand collaborated with Brooklyn-based artist Lauren Sparks in order to create the Godstar prints, which encompassed fluid lines and neon layers. The sun-drenched lookbook stars Janini Millet, photographed by David Hauserman.
Trend Themes
1. Versatile Swimwear - There is an opportunity for disruptive innovation in the swimwear industry by creating versatile pieces that can be used for both sports and leisure activities.
2. Collaboration with Artists - Collaborating with artists, like MOAT did with Lauren Sparks, can lead to innovative prints and designs that set a brand apart in the fashion industry.
3. Sustainable Surf and Swimwear - The demand for sustainable surf and swimwear is rising, creating an opportunity for disruptive innovation in the industry by using eco-friendly materials and production methods.
Industry Implications
1. Swimwear - The swimwear industry can benefit from disruptive innovation by incorporating versatility, collaborating with artists and embracing sustainability.
2. Fashion and Art - The fashion and art industries can find new opportunities for collaboration and innovation by working together to create unique prints and designs.
3. Sportswear - The sportswear industry can explore disruptive innovation by integrating swimwear functionality into their designs, catering to consumers who value versatility in their athletic apparel.
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