The Mustang Sharry Hammit Bags Campaign Exudes Wealth and Luxury

 - Aug 17, 2011
References: talent.adweek &
Take a look inside the exclusively luxurious world of the rich and famous with the Mustang Sharry Hammit Bags ad campaign. Shot in the California sun across the famous Pacific Coast Highway, the shoot features gorgeous and rugged Cali landscapes, fancy cars and high-priced fashions.

Although the setting is attractive, what really catches the eye is the sizzling chemistry between the models. Shot by the talented BJ Richeille, the collection captures the essence of luxury living, showcasing the bags as a part of a family of goods owned by well-off individuals.

Implications - Products that are marketed as luxurious and exclusive attract a particular type of consumer who is devoted to standing out based on ownership. Up and coming designers hoping to capture the attention of this type of client can use marketing campaigns that epitomize the luxury lifestyle.