Snapchat is testing a new music videos feature with users located in Australia and New Zealand, following the test the feature will be more broadly available to English speaking countries in the fall. In order to create the new music videos feature, Snap had to partner with Warner Music Group, Warner Chappell, Universal Music Publishing Group, The National Music Publishers Association, and Merlin. Snap is also working on deals with Sony Music Entertainment and others.
The new feature allows users to send messages with accompanying music, as well as album art and artist names. The feature can be accessed by selecting a button on the app that says, “Play This Song.” Users can also access the full song on Spotify, Apple Music, and SoundCloud.
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