iHome offers this combo iPod case and speaker system for bicycles. The case, which can be attached where a typical water bottle goes, is weather-proof and can be controlled via an included remote that fastens to your handlebars. Get it for $99. 'All my friends ... know the low-rider...'
Implications - People can now take music wherever they go because of new technologies that offer portable music. Since many people are constantly busy, it is nice to have items that enable the consumer to play music without much effort. Although iPods do the trick, the consumer may worry about it falling. Objects that play music without hassle or worry are going to be seen as most pleasurable for consumers.