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Dynamic Actress-Branded Glasses

The Muse X Hilary Duff Eyewear Line Boasts a Playful Aesthetic

— November 25, 2019 — Pop Culture
Those excited for the 'Lizzie McGuire' reboot can now enjoy the Muse X Hilary Duff AM/PM limited-edition holiday eyewear collection. The new line boasts entirely new models that can easily be worn from day to night, or more importantly, from work to play.

The Muse X Hilary Duff collection offers 14 new frames in 23 different colors and patterns with prices begin at $94 USD for single vision lenses. The line was inspired by the world of fashion accessories and the collection boasts geometric frames, heart-shaped rimless glasses, subtle cat-eye models, and more. These styles can seamlessly be styled with any outfit, ranging from casual or formal and will quickly become your go-to glasses for any event.
Trend Themes
1. Versatile Eyewear - The Muse X Hilary Duff eyewear line showcases the trend of eyewear that can transition from day to night, offering business professionals the opportunity to have a single pair of glasses for all occasions.
2. Fashion-forward Frames - The collection's geometric frames and unique designs reflect the trend of bold and trendy eyewear, presenting an opportunity for the eyewear industry to cater to fashion-conscious consumers.
3. Celebrity-branded Eyewear - The collaboration between Muse and Hilary Duff highlights the trend of celebrities launching their own eyewear lines, creating potential opportunities for other celebrities to enter the eyewear industry.
Industry Implications
1. Eyewear - The Muse X Hilary Duff eyewear collection demonstrates innovation in the industry by offering a wide range of stylish, versatile frames that appeal to different fashion preferences.
2. Fashion Accessories - The eyewear collection's inspiration from the world of fashion accessories opens up opportunities for collaborations between eyewear brands and fashion designers to create unique and stylish eyewear offerings.
3. Celebrity Merchandising - The success of the Muse X Hilary Duff collaboration suggests the potential for other celebrities to leverage their brand and fan base to enter industries like eyewear, expanding their merchandising opportunities.
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