Bluemercury's Lune+Aster is introducing multitasking cream makeup sticks that allow consumers to apply color to their cheeks, lips, and eyes using a single product. The new Cream Multi-Stick features a lightweight, creamy formula that delivers buildable color and a dewy finish, making everyday makeup application easier without requiring several separate products.
The October 2026 release also includes a Highlighting Multi-Stick, alongside new Eyeshadow Quads, Setting Powder, and Dual-Ended Brushes. These additions support flexible beauty routines, allowing customers to combine products or use them individually. The updated collection accompanies Lune+Aster's refreshed identity and its Beauty, Uncomplicated positioning.
For Bluemercury, the expanded assortment strengthens its proprietary makeup offering while responding to consumer interest in simplified beauty routines. The retailer is also planning additional complexion, eye, and lip products through 2027, creating opportunities to broaden its prestige beauty selection.
Image Credit: Bluemercury
Why This Trend Is Growing
- Multitasking Makeup
- Hybrid color products reflect demand for streamlined routines, with room for premium formats that reduce product clutter while maintaining performance.
- Simplified Beauty Routines
- Consumers are gravitating toward easier application systems, creating space for brands to reframe prestige cosmetics around convenience and everyday usability.
- Dewy Cream Finishes
- Lightweight cream textures with buildable payoff signal continued interest in skin-like makeup that blends color, glow, and comfort in one format.
Industries Being Reshaped
- Prestige Beauty
- Retailer-owned cosmetic lines can differentiate through simplified assortments that merge luxury positioning with practical, routine-friendly benefits.
- Cosmetics Retail
- Expanded proprietary collections offer retailers greater control over product innovation, brand identity, and margin growth within competitive beauty markets.
- Color Cosmetics
- Cross-category formulas for lips, cheeks, and eyes point to new product architectures that challenge traditional single-use makeup segmentation.
