adidas Gives the Falcon Sneakers a Multi-Tonal Makeover
References: adidas & highsnobiety
Sportswear label adidas Originals introduces a new pair of multicolored chunky shoes as it gives its classic Falcon sneakers a new makeover. The new colorway draws inspiration from the 90s and infuses design cues through its new colorful look with tones of teal, blue, fuchsia, and purple adorning the entire silhouette. The sneakers are predominantly constructed with mesh and suede materials all across its uppers. Branding details are seen across the shoe's side, heel, insole and tongue.
The new colorful Falcon sneakers also have a mesh lining, a lightweight EVA midsole, an outsole crafted from rubber, and a Torsion system for stabilization. The shoes will retail for the price of $100 USD a pair and will be available online.
The new colorful Falcon sneakers also have a mesh lining, a lightweight EVA midsole, an outsole crafted from rubber, and a Torsion system for stabilization. The shoes will retail for the price of $100 USD a pair and will be available online.
Trend Themes
1. Multicolored Chunky Shoes - The trend of creating new variations of chunky sneakers in unique color combinations opens up opportunities for sportswear companies to cater to younger, fashion-conscious consumers.
2. 90s-inspired Footwear - The 90s fashion revival trend allows shoe companies to create new lines inspired by classics with bold and nostalgic designs.
3. Mesh and Suede Construction - A trend towards utilizing diverse materials in shoe construction means innovative opportunities for companies to use new materials in fresh ways.
Industry Implications
1. Sportswear - Companies in the sportswear space can continue to adapt their products to the ever-changing landscape of fashion and design to appeal to a younger, trendier demographic.
2. Retail - Retailers who cater to younger shoppers can benefit from creating exclusive releases of trending sneakers and by embracing nostalgia in their marketing campaigns.
3. Fashion - As fashion continues to embrace retro and nostalgic themes, companies across the fashion industry can take advantage of the opportunity to update iconic styles with bold, modern twists.
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