Jordan Brand adds to its Spring/Summer 2021 lineup with the new Multi Pastel colorway of the Air Jordan 1 Low sneaker model. The shoe is marked with a bright yellow logo, showcasing the iconic Jumpman. This color can be seen again on the main Swoosh branding and the shoe's laces.
To continue with the vibrant theme is the pink tongue and pink forefoot paneling. The eyelets and sidewalls are decorated in a teal color and the heel is complete in a light blue. Lavender marks the toe box and purple accents the toe cap. To add more branding, there is an 'AIR JORDAN' label that is marked at the heel as the shoe sits on top of a two-tonal midsole foundation.
Image Credit: Nike
What Makes This Trend Stand Out
- Multi Pastel Sneakers
- The rise of colorful pastel sneakers is an opportunity for fashion brands to target consumers seeking unique and playful footwear options.
- Low-cut Footwear
- The popularity of low-cut sneakers provides an opportunity for shoe companies to experiment with unique designs and eye-catching color palettes.
- Branded Accents
- The use of prominent branding elements, such as logos and text, can create an opportunity for companies to reinforce brand identity through their footwear offerings.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can capitalize on the trend of pastel, low-cut footwear by offering a variety of options that cater to diverse consumer preferences.
- Athletic Footwear
- Athletic footwear companies can leverage the popularity of the Air Jordan brand name and use unique colorways to appeal to consumers seeking fashion-forward sneakers that also offer performance benefits.
- Streetwear
- Streetwear brands can create disruptive innovations by experimenting with bold color palettes and unique design elements that capture attention and stand out in a crowded market.
