At first glance, the Muff Magazine 'Toy Story' editorial may seem like yet another interesting still life photoshoot, this time for a lifestyle magazine that focuses on everything from gardening to housecleaning and beauty. To the more innocent, it may very well remain that. To those who are a little bit more observant, curious and, let's face it, sexually learned, naughty items within each shot will stand out.
A cleverly deceptive photoshoot, the Muff Magazine 'Toy Story' editorial is the collaborative work of creative director Bukanova and photographer Emma Ercolani. Instead of going for the obvious, it plays on the fact that behind closed doors a lot of sensual behaviour is explored. It's Nice That notes, "The shoot is a tongue in cheek parody of the eroticism which lies at every turn in contemporary culture, gently mocking the advertising industry without bringing it to its (carpet-burned) knees."