Bubbled Backpacks

The Mueslii Rotorua Collection Will Color Your World

I'm pretty sure I won't be rocking any one of these backpacks from the Mueslii Rotorua collection (mainly because I actually don't even wear backpacks anymore), but I can certainly see quite a few people pulling off this look.

Inspired by puff jackets, the Mueslii Rotorua collection converts the look for their backpacks, adding all the colours of the rainbow to it. Although simple in design, they will definitely grab people's attention.

Puff Backpacks
Designing backpacks inspired by puff jackets can yield a new trend in the backpack market.
Colorful Backpacks
Using rainbow colors can disrupt the backpack market with a fun and eye-catching design element.
Minimalist Backpacks
Creating backpacks with simple designs can carve a new trend in the market, appealing to those who prefer minimalism.

Where This Applies

Fashion Industry
Incorporating the puff jacket design into backpacks can disrupt the fashion industry, particularly in the backpack niche.
Outdoor Industry
The colorful design of the backpacks can disrupt the outdoor industry, as it adds a playful element to otherwise functional backpacks.
Travel Industry
A minimalist backpack design can disrupt the travel industry by providing a simple yet functional backpack option for travelers.
SCORE
4.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 63%
Freshness 8%