It's not everyday that people will see propaganda posters like those in the MTV Serbia 'Death Valley' ad campaign, which urge people to help zombies. First of all, zombies don't exist. Secondly, they have always been portrayed as the bad guys. Nevertheless, the print ads promote a new mockumentary TV show that centers around a police force brutally dealing with fantastical perpetrators that not only include zombies, but also werewolves and vampires.
Created by Belgrade-based ad agency McCann Erickson, the MTV Serbia Death Valley ad campaign was art directed by Nenad Dodic with creative direction by Vladimir Cosic and Jana Savic Rastovac. According to the agency, the MTV Serbia Death Valley ad campaign invites "people to 'dislike' brutal violence towards undead species."
What's Driving This Trend
- Propaganda Ad Campaigns
- Exploring the use of propaganda-style advertising to promote unconventional or controversial content.
- Fantasy-themed TV Shows
- Creating TV shows that feature fantastical creatures and unconventional storylines.
- Addressing Police Brutality
- Using creative campaigns to raise awareness and advocate against police violence.
Who This Affects Most
- Advertising and Marketing
- Leveraging unique advertising techniques to capture audience attention and generate buzz.
- Entertainment and Media
- Developing innovative and unconventional content for TV shows and media platforms.
- Social Activism
- Utilizing creative campaigns to bring attention to social issues and promote change.
