Jaden Smith's experimental fashion brand MSFTSrep has unveiled its Fall/Winter 2021 collection named 'Untitled.' Imbued with a distinct sense of youthful rebellion, the highly eclectic collection focuses on unconventional tailoring and bold patterning.
The capsule consists of three main looks: a hoodie dress, a snowsuit set, and a tailored suit. Drawing from surf, skate, and snow culture, these versatile offerings do have a common throughline -- a misfit motif that is supported by their shared presentation of unusual cuts and category-bending elements.
Delivered in an extra relaxed silhouette and dressed with a variety of vibrantly colored graphics, the tailored suit is intended for both casual and formal settings. Meanwhile, the capsule's hoodie dress blends streetwear and formalwear to create a gown-like garment with a punk-rock aesthetic. Other items in the collection include button-down shirts, pullover hoodies, knit sweaters, and several accessories.
Image Credit: MSFTSrep
Why This Trend Is Growing
- Youthful Rebellion Fashion
- Opportunity for brands to experiment with unconventional tailoring and bold patterning to appeal to a younger demographic
- Category-bending Apparel
- Opportunity for brands to blur the line between traditional clothing categories to create versatile offerings and appeal to the modern consumer
- Formalwear-streetwear Hybrids
- Opportunity for brands to create clothing items that blend elements of formalwear and streetwear to cater to consumers looking for unique, punk-rock aesthetic pieces
Industries Being Reshaped
- Fashion
- The fashion industry can innovate by experimenting with unconventional tailoring and category-bending elements to appeal to a younger demographic
- Streetwear
- The streetwear industry can innovate by creating clothing items that blend elements of formalwear and streetwear to cater to consumers looking for unique, punk-rock aesthetic pieces
- Retail
- The retail industry can innovate by offering versatile clothing options that cater to modern consumers who value practicality and unique styles
