Android users are going to have something to say about Mr. Android 2011. Mr. Android 2011 is a composite image of what the typical Android user looks like. The image is based off of Nielsen surveys of Android users and a Facebook questionnaire sent out by the BlueStacks (the company behind the image).
The typical Android user is apparently a young male who wears glasses and has bedhead. There is some light at the end of the tunnel as this blue jeans-clad character is in a relationship 62 percent of the time. Mr. Android 2011 is one of the more interesting infographics around and has me wondering what the average user of Android's chief competitor (Apple) looks like.
What's Driving This Trend
- Infographic Personification
- Opportunity to create composite images that represent the typical user of a product or service.
- Demographic Analysis
- Opportunity to utilize surveys and questionnaires to gather data on user demographics.
- User Profile Comparison
- Opportunity to compare the characteristics of users from different brands or products.
Who This Affects Most
- Market Research
- Opportunity to provide data-driven insights on user demographics and preferences.
- Advertising and Branding
- Opportunity to create targeted campaigns based on the characteristics of the typical user.
- Competitor Analysis
- Opportunity to gather insights on the user base of chief competitors and inform marketing strategies.
