The Cool Man by Newman

 - Jun 16, 2008   Updated: Aug 10 2011
References: translate.google & gizmodo
The Cool Man by Newman is a cute little MP3 player that looks and functions more like a lapel button pin or a safety pin than a music-playing devise. The Cool Man supports WMA and MP3 and it features control buttons, an OLED monochrome display screen and a built-in microphone. The specifications for the Cool Man button are still incomplete but I like the economy of space in this simple, high tech design.

Implications - With so many new gadgets coming out each day, consumers are looking for ones with unique details in order to stand out. Products featuring a personalized touch appeal to shoppers who want to differentiate themselves.