With an incredibly stylish collection of Motorsport apparel, California-based label Period Correct pays tribute to German automaker BMW. The capsule is comprised out of sleek and comfortable casual wear that subtly references "the car behemoth's M series vehicles and their racing history." The inspiration fuels a capsule of Motorsport apparel that boasts a heavy use of graphics — from a photographic representation of an engine that reads 'BMW MPower' to 'SCHNITZER'-detailed sleeve branding.
Period Correct's offerings range from t-shirts to patterned Stance socks and GORE-TEX-lined caps. All in all, the Motorsport apparel is catered to the car lover and effectively offers a stylish and comfortably sporty approach to the contemporary wardrobe.
Photo Credits: Gage Bantiles
What Makes This Trend Stand Out
- Motorsport Apparel Trend
- As car culture continues to be a trend, fashion brands have a great opportunity to develop stylish and edgy collections that appeal to car enthusiasts.
- Graphic-heavy Fashion Collection Trend
- The use of bold graphics in fashion collections is a trend that is highly appealing to consumers looking for standout pieces.
- Comfort-focused Sporty Apparel Trend
- Clothing items that offer both style and comfort have been very popular in recent years, with athleisure being a great example.
Sectors Adopting This
- Fashion Industry
- Fashion designers and manufacturers can take advantage of the rising Motorsport apparel trend by creating collections that cater to the car enthusiast audience.
- Automotive Industry
- Automakers like BMW can collaborate with fashion brands to create limited edition clothing collections that pay homage to their racing history.
- Sports Retail Industry
- Sports retailers can add sporty yet stylish apparel items to their offerings, capitalizing on the popularity of athleisure and comfort-focused clothing.
