The Mother and Child Bag by Reisenthal is an affordable, colorful and safety-encouraging product designed to help make shopping safer and more fun for young children and their parents.
The premise behind the simple but ingenious bag is that young kids are safest when they are encouraged to stay close to their parents. To this end, the Mother and Child Bag features a colorful design that not only makes shopping easier, but also keeps kids safer.
Implications - The designers of the Mother and Child bag were inspired by the recent birth of a grandchild, who reminded them of the beauty of a child's innocence and their sheltered perception of the surrounding world in which they live. The bags are a reflection of this naivety and the responsibility it places on parents to guard children from life's harsh realities.
Future Festival & Malcolm Gladwell - Early Bird Deadline
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