Anna Wintour is number one. Forbes Magazine has named Vogue editor-in-chief, Anna Wintour fashion’s most powerful editor. Taking into account each US based fashion magazine’s number of unique web visitors, advertising revenue from 2009 and 2008, the number of each magazine’s actual advertising pages, circulation and number of name searches conducted for each editor, Forbes was able to discern what fashionistas the world over already know. Roberta Myers at Elle, and Glamour’s Cindi Leive round out the top three but there could hardly have been any doubt that Anna Wintour would be named the most powerful editor in fashion.
What's Driving This Trend
- Digital Fashion Magazines
- As fashion magazines continue to shift towards digital platforms, there is an opportunity for innovative disruption in the way content is delivered to readers.
- Fashion Ad Analytics
- With advertising revenue being taken into consideration for Forbes' ranking of powerful fashion editors, there is potential for a disruptive analytics platform that can provide insights into the effectiveness of fashion ads.
- Influencer Marketing in Fashion
- As name searches for each editor were considered in Forbes' ranking, there is an opportunity for a disruptive influencer marketing platform that connects fashion influencers with brands and publications in need of increased exposure.
Who This Affects Most
- Fashion Publishing
- Traditional fashion publishing companies will need to adapt to the rise of digital media if they want to remain relevant and compete with new digital platforms and influencers.
- Fashion Advertising
- As the effectiveness of fashion ads becomes more important in determining the power of fashion editors, there is an opportunity for advertising companies to offer more innovative and targeted campaigns.
- Fashion Influencer Marketing
- As name searches for fashion editors become a key factor in determining power, there is an opportunity for influencer marketing agencies to take advantage of this trend and offer their services to fashion brands and publications.
