Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Fun in the Sun Mossimo Asia 2011 Ad Campaign

 - Sep 29, 2010   Updated: Aug 15 2011
References: fashionindie &
Photographer Lope Navo captures how fashionable it is to be a beach bum.

Fun balmy beach scenes of piggy-back riding, making sand angels and summer flings make us all daydream of being on the beach. The models glam up in hip denim, including ripped jeans and cut-off shorts. Denim shirts and jackets also make an appearance for this awesome beach bum look, providing plenty of ideas for summer looks for the coming year.

Implications - Consumers in modern society are looking for products that make them feel more relaxed. Items that contain a laid-back aesthetic appeal to shoppers who want to feel comfortable with the purchases they make. Companies could develop more designs like this to appeal to a wider audience.