The Moschino Pets Collection Caters to Luxury-Loving Dogs
Meghan Young — May 22, 2011 — Social Good
References: yoox & refinery29
Although I can sometimes find luxury pet items somewhat ridiculous, there is something to be said about treating your beloved pet as you would treat yourself, your family members or even your best friend; enter the Moschino Pets collection. This exclusive, limited line of pet accessories offers chic yet appropriate items to lavish on your dog.
The Moschino Pets collection is comprised of collars, leashes and dog tags. Priced between $109 and $164, the line exhibits a definite heart-and-bones motif.
Aside from spiffing up your precious pet, a portion of the proceeds from the Moschino Pets collection will be going to a charitable cause, the National Disaster Search Dog Foundation. Considering all of the natural disasters of late, this is a great initiative to support.
The Moschino Pets collection is comprised of collars, leashes and dog tags. Priced between $109 and $164, the line exhibits a definite heart-and-bones motif.
Aside from spiffing up your precious pet, a portion of the proceeds from the Moschino Pets collection will be going to a charitable cause, the National Disaster Search Dog Foundation. Considering all of the natural disasters of late, this is a great initiative to support.
Trend Themes
1. Luxury Pet Accessories - The rise of luxury pet accessories opens opportunities for high-end brands to tap into this growing market.
2. Charitable Collaborations - Collaborating with non-profit organizations can be a disruptive innovation opportunity for companies looking to give back while increasing brand awareness.
3. Pet Fashion for a Cause - Pet fashion brands that also support charitable causes can create a unique selling proposition and appeal to socially-conscious consumers.
Industry Implications
1. Pet Fashion - The pet fashion industry has room for disruption with the rise of luxury pet accessories and charitable collaborations.
2. Non-profit Organizations - Collaborating with luxury brands to create charitable collections can be a beneficial partnership for non-profit organizations looking to increase awareness and raise funds.
3. Retail - Retail stores can take advantage of the growing demand for luxury pet accessories by offering unique products and curating exclusive collections.
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